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Attorney Profiles
“My mom had Alzheimer’s. When she was going through the process, she wanted to stay at home and told me the only way she was leaving her home was feet first. She needed real legal help and I’ve found a lot of clients go through that same frustrating journey. Putting a plan together to make it possible to age independently is what motivates me every day.”
Louis W. Pierro, Esq.
Founding Partner
Louis W. Pierro is the Founder and Principal of Pierro, Connor & Strauss, LLC, a law firm with offices in New York City, Albany, Long Island and additional locations, serving clients in the areas of Estate Planning, Estate and Trust Administration, Business Succession Planning, Elder Law and Special Needs Planning. Mr. Pierro is a frequent speaker across the country on legal issues relating to estate planning, elder law and business planning.
An Entrepreneur with a Heart for Elder Care
In addition to the law firm, Mr. Pierro founded ApolloCare, LLC, a business that integrates home care coordination (EverHome Care Advisors), with connected home health technology (VivaLynx) providing seniors, families, and caregivers unique opportunities to live independently in their own home.
From 2007 to 2021, he was also a Founder of ElderCounsel, a national membership organization of Elder Law and Special Needs law firms providing proprietary document drafting software and education to over 1400-member firms in all 50 states.
Awards and Recognitions
Mr. Pierro has been selected by his peers for inclusion in the 2025 edition of The Best Lawyers in America for Elder Law, Litigation – Trusts and Estates; and Trusts and Estates; his 17th year of recognition by Best Lawyers®.
He was also selected by his peers as Best Lawyers “2022 Lawyer of the Year” for Elder Law in New York’s Capital Region; an honor he also received in 2018 and 2014.
In 2024, Mr. Pierro is recognized by Super Lawyers for the 18th year in the Capital Region and for the first time is named to the list of 2024 Super Lawyers in the New York Metro region, a recognition given to no more than 5% of the lawyers in the state. He has been selected to the Best Lawyers in America, The Best Lawyers in New York, Super Lawyers of the Hudson Valley, Top 25 Lawyers in Upstate New York, and New York Times Top Attorneys in New York.
In addition, Mr. Pierro has maintained an AV preeminent rating from the Martindale-Hubbell since 2001.
